Should I switch to Instagram Business Account?

Instagram is one of the most popular and most used social media platforms ever. Apart from just taking pictures and shooting videos and uploading it on your account for your followers to see, Instagram offers much more. Followers are indeed one of the key elements on Instagram that allow your account to stand out from the rest. So whether you use any feature of Instagram, it will not be successful if you do not have an appropriate amount of followers. For this, you can always opt for Instagram organic growth service that can really help your account to grow organically and quickly.

Specifically, in terms of business, Instagram has become one of the go-to applications to not only promote your business but also to conduct online buying and selling much more conveniently, efficiently, and effectively. Indeed, businesses have turned their attention to social media and are always on the search to learn new stuff regarding online operations. Mostly, these firms and organizations use Instagram as their means to conduct better business and to reach out to their customers in a more effective manner.

Instagram offers many new features for its customers to explore especially if they are looking to buy and sell products and services online. One of the main features that have been relatively recently added is the Instagram business account feature that enables access to many benefits that were previously not available. Here, we will discuss some of the benefits of having an Instagram business account and why you should switch to it in case you haven’t already.

Insight Feature

Without a doubt, one of the key benefits of having an Instagram business account is gaining access to valuable statistical insights of your account. This gives a good indication of what your followers are interested in and how much they actually interact with your posts. With the insights available, you can also get data regarding impressions, website clicks, conversion rates, and most importantly you can get to see the reach of your posts which basically tells what impact your post has created with regards to the audience and beyond. Insights offer additional information about posts as well as stories and how they are performing for free.

Post Scheduling

The other benefit of having the business account is the additional feature of scheduling your posts. This feature allows you to set the timing for a specific post to show up on your account feed. When you have a personal account, you can still schedule posts but the downside with that is that you will have to manually post them using your mobile phone, which is not the case with the business account feature.

Swipe Up Feature

The latest feature to make the cut is the “swipe up” feature. This feature allows you to paste links on your stories that can be accessed by swiping up. However, it must be noted that this feature is special and therefore can only be accessed once you have more than 100,000 followers on Instagram.

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