This is a fact that you can take to the bank. When people seek services, they will first peruse the different search engines. With the advancement of technology, the internet serves as a library for information. So, if your hospital or medical practice lacks a website, you might be missing out on potential clients and customers.
Looking for the perfect structure and design for medical websites? You are at the right place. This article breaks down the top tips for any healthcare website.
Compliance to HIPAA
HIPAA deals with the protection of sensitive patient health information. Before you set up any website, it is recommended that you do your research. Look up a web design company that specializes in the designing of healthcare websites. All information on your websites should be processed, handled, and stored in a manner that meets HIPAA compliance.
The visual allure
Can you imagine reading lines and lines of text without any imagery or photos? For you to properly lure your client, you need to have the appropriate photos and images for your website. Some will say that choosing photos is an art and we agree with them. Remember the phrase, a picture is worth a thousand words? The right picture can portray the message that two to three paragraphs want to. Photos also serve to break the monotony.
A hospital website is not only about the design and looks. It is also about how well it performs among other competitors. First, it needs to be able to adapt to different smart devices, be it a smartphone, tablet, or computer.
It should also be user-friendly and easy to use. There is the issue of SEO to consider. SEO allows for the website to rank highly on search engines and attract clients.
No jargon, please
You are not communicating with other professionals and medics in the field. You are selling your products and services to laymen. These are men and women who cannot comprehend hospital jargon and terms. Therefore, it is recommended that you use short and simple sentences whose headers are as clear as day.
The text in your website should have eye-catching headlines and flowing content. A prospective client should be able to remain glued to his or her screen for the entirety of the subject. Content that is poor or lacks the appropriate tone can turn a client away.
Testimonials and doctor reviews
Many may want to shy away from this since you have no control of what people are going to write about you. You can make use of automated systems to collect and manage the reviews that you receive from your clients.
Calls to action
At the end of your document, you should clearly state the action that you want the prospective client to make. This could be in the form of filling out forms, scheduling an appointment, or emailing you their respective needs.