TikTok has over three billion users worldwide. It is the second most popular mobile app in China and the third most popular mobile app in the US. With this kind of popularity and user generation, there is a high probability that your business could benefit from tapping into this market. TikTok is a free social media application where users can share short videos and photos with their friends, connect with others, or view videos created by others. The TikTok organic growth platform’s content ranges from users singing their favorite songs to funny cat videos to lip dubs of famous songs.
A Simple Method for Building Communities
Today’s users consume the vast majority of material in the form of videos; hence, you should consider your users as community members. The important thing is to get people who think similarly to you interested in your videos by sharing your ideas through video. There is an organic TikTok growth model, which means it will only grow as long as more users come onto the platform and stay on it for a substantial amount of time. Even though the platform does not yet have a group feature, a skilled marketer can recognize that community development is at the core of this platform, and it will soon be updated to incorporate a formal group component.
Get More People Quicker
Even though it was only released in 2016, TikTok has already racked up more than 2 billion downloads across both the App Store and Google Play.
With more than 33 million downloads, TikTok is now the app that has received the most attention and downloads from Apple’s iOS App Store customers. This gives the site an advantage over others that have been operating for longer, such as Twitter, Pinterest, and Snapchat. TikTok is an excellent platform through which to contact people all around the world.
In addition, contrary to the widespread perception, teenagers are not the only age group that spends hours at a time scrolling through the app.
Reuse of Existing Content
The length of movies uploaded to TikTok cannot exceed sixty seconds. They are typically short in length, may be altered to suit your needs, and can be recycled for use across all of your social media networks.
You can also post that video from TikTok directly to your Instagram Stories, which is useful if you are working to grow your audience across multiple platforms simultaneously. You may also use it in presentations or onboarding films, publish it on your website, or use it in another way. The more inventive you are, the more favor you’ll acquire with others who utilize your product.
Great User Engagement
It is impossible to ignore the engagement rate while using TikTok for commercial purposes. TikTok users spend an average of 52 minutes per day using the application. Because of this increased screen time, there are numerous opportunities for advertisers to communicate with users who are likely to become customers.
This shouldn’t come as a surprise, given the immense amount of content that can be found on TikTok. There is room for everyone who wishes to boost visibility for their products or services, regardless of whether they operate a clothing business, restaurant, or transportation firm. Additionally, because of the one-of-a-kind delivery algorithms utilized by TikTok, you can get a considerably higher level of engagement with much less work on your movies.
Budget-Friendly
Many companies are still hesitant to spend time and money on advertising on TikTok because they believe it will be too complicated to build up campaigns and maintain track of the data from yet another app. But maybe the most appealing aspect of TikTok for commercial use is that it is possible to achieve success on any scale of spending.
In addition, compared to already well-established platforms, it is still straightforward for less well-known brands to obtain organic reach without spending a lot of money.
Conclusion
TikTok has been growing on an organic basis. And because of this, it is an excellent option for businesses targeting the young and social demographic. Should your business be on TikTok? Why not? It’s the latest app that people are using, so it’s a great place to engage with your brand authentically.